Developed cohesive branding for the company so that it would be recognizable within the industry. Recreated and applied branding to existing company documents. Managed all social media platforms, created illustrations and infographics for social media use, and managed the company's website.
Designed a 50+ page product guide for engineers used for city repiping proposals using Adobe InDesign, Illustrator, and Photoshop.
We managed all SEO Marketing to get the website to the "top fold" of the Google search. Also managed key social media platforms to attract a broader fan base. Worked with the Publisher and generated the monthly events for the upcoming months that were sent to publish. We also edited articles before they were sent to publish in print and on website.
Researched and put together Fitness/ Health Guides, Private School Open House Guides, Couple’s Travel Destinations, Summer Camps, Summer Staycations, Hot Dining Spots, Girl’s Getaway, Shopping Guide, Holiday Travel Ideas, Gift Guides, and Ski Guides for the San Francisco East Bay Parent.
SPECIAL OLYMPICS IDAHO
Maintained intern blog with events, projects, and upcoming volunteer opportunities. Communicated state wide by sending out monthly newsletters to our Project UNIFY supporters, and Press Releases to local news/ media areas.
SOCIAL MEDIA AND ADVERTISING RESEARCH
Developed a survey and research hypothesis focused on whether or not age, most used social media platform, how often a person posts content, and their main reason for using these platforms has influence on if a potential consumer clicked on and engaged with advertisements. The conclusion was that none of these factors had influence on a potential consumers engagement with ads.
Of the 101 people surveyed, 93% said that they did notice advertisements on Facebook. Another study could be done to further understand why potential consumers are not engaging with these tailored advertisements.
Consistently updated the website and blog with content from the office and the doctor's published book. Ordered marketing materials for office and out of office events to give to patients and customers. As well as set up group talks and luncheons for the Doctors to attend. Created and edited all original content for social media disbursement.
SO ShoutOut was a Special Olympics Idaho social mediapaolooza engaging Champions of our organization to spread the word and raise awareness about the power of sports for children and adults with intellectual disabilities across a variety of social media platforms.
We created an agenda of topics where each hour had a new topic and idea that SO Shouters posted and shared about on their social media platforms. This was a great way to engage supporters from the state of Idaho and even across the nation through social media and creating conversations through our posts and stories.